Conference overview

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Core Summit topics to be discussed in plenary and in the interactive workshops (World Café format):

Breeding and technology

  • How can product design be a vehicle for improving consumer preference for wholegrain products?
  • Processing developments that allow for incorporation of more whole grains into traditionally refined-grain products
  • Can progress in cereal breeding improve the availability, health and cost of whole grains?
  • High extraction flours deliver better nutritional quality than refined flour, how to leverage them better?
  • Sensory improvement may in some case actually reduce nutritional value: where are the limits?
  • Can traditional uses of Whole Grain point the way to technologies that are better adapted to Whole Grain properties?
  • How can we better calorize bran as ingredient, without detracting from Whole Grain use?
  • Will it be possible to maintain a supply of sufficiently high quality Whole Grain if demand increases

Communication and regulatory issues

  • Sustainability – a new reason for both companies and consumers to choose whole grains
  • Lessons from success stories of public-private partnerships that have resulted in increased whole grain consumption
  • Developing and implementing a globally accepted definition and labelling criteria for whole grains and whole-grain food
  • Regulations and the place of Whole Grain Definitions for raw materials and food: is a global definition possible?
  • Best Practice for Whole Grain Promotion towards a stronger global message and better tools?
  • Strategies for getting Whole Grains on the plate out-of-home?
  • Public Private Partnership: building a strategy to a global initiative?
  • Beyond the rich & trendy: Whole Grain Messages for all 7.4 billion of us?

Nutrition and health

  • Establishing a global wholegrain intake recommendation
  • How can the controversy around gluten sensitivity be best addressed?
  • What are the novel and promising developments around whole grains, cereal ingredients and health?
  • Can we get a consensus on an international, science based recommendation on Whole Grain Intake?
  • Gluten free cereals and products?
  • What is the role of Whole Grains in sustainable diets?
  • Standards for Whole Grain Studies in relation to health claims?
  • What are the future trends for Whole Grains and health?