Rikke Iben Neess

About her: Rikke is head of program for the Danish Wholegrain Partnership. She leads the Danish Whole Grain Partnership to improve public health by getting Danes to eat more whole grains. Focused on how to achieve the best results together with all the partners in the Danish Whole Grain Partnership. Results achieved – 684 products with whole grain logo. Danes eat in average 63 grams of whole grain per day. Before the Danish Wholegrain Partnership was established, the Danes only ate 36 grams of whole grain per day in average. Today 43% of all Danish children eats the recommended intake. Moreover, 30% of all Danes eat the recommended intake of 75 grams of whole grain per day. Rikke Iben Neess is also guest teacher at Danish School of Media and Journalism and earlier she was guest teacher at University of Copenhagen. She is also Guest Teacher at Copenhagen Business School – teaching public leaders how to manage Public Private Partnerships. She has advised the Health Promotion Board – part of Singapore’s Health Ministry on how to increase whole grain intake in Singapore and also advised the EURES Cross Border Partnership how to optimize public private partnerships.  Rikke has also published several papers on whole grain topics.

About her talk - 13 November, Session 2: "Driving behaviour change to increase wholegrain consumption – which approaches and methods have worked, and will work?"

Whole grain promotion in Denmark from 2009 to 2014 resulted in a 75% increase in whole grain consumption, from an average of 36g/day to 63g/day. This session details successful elements of the Danish Wholegrain Campaign, US efforts from the Oldways Whole Grains Council, and innovative programs elsewhere, then summarizes how these various approaches could be applied in diverse populations globally.