About her: Cynthia Harriman is Director of Food and Nutrition Strategies for the Oldways Whole Grains Council (WGC). In her work for the WGC, Cynthia helps consumers find whole grain foods and understand their health benefits; helps manufacturers and foodservice operators create and market delicious whole grain products; and helps the media write accurate, compelling stories about whole grains. She also contributes her efforts to other Oldways programs promoting good health through cultural food traditions. Cynthia is author and co-author of many publications on whole grains and their health benefits. Named as one of the 20 most influential people in the baking industry in 2010, she has spoken about whole grains around the world. Nonprofit educational organization Oldways is recognized worldwide for its development of the Mediterranean Diet Pyramid and its promotion of health through heritage. The Oldways Whole Grains Council created the Whole Grain Stamp, a black and gold symbol seen on more than 11,000 products in 55 countries, including at some major foodservice outlets.
About her talk - 13 November, Session 2: "Driving behaviour change to increase wholegrain consumption – which approaches and methods have worked, and will work?"
Whole grain promotion in Denmark from 2009 to 2014 resulted in a 75% increase in whole grain consumption, from an average of 36g/day to 63g/day. This session details successful elements of the Danish Wholegrain Campaign, US efforts from the Oldways Whole Grains Council, and innovative programs elsewhere, then summarizes how these various approaches could be applied in diverse populations globally.